the rise in sales of organic food and low-chmical household cleaners is paralleled by an increase in so-called 'natural' skincare products.
One of the marketing buzzwords of recent years, 'natural' is also one of the most abused-and nowhere more so than on the beauty counters.
A manufacturer can legitimately claim their products is scented with a 'natural'
fragrance even if the essential oil it contains accounts for just one per cent
