some people with silken skin are just juckier than others and have clearly got a choice catch from the gene pool.
But even they end up looking for external help. By the age of 40, they average woman is using five creams on her face every day.
The number used and the amount spent on each increase with age. They represent a form of crisis management.
Manufacturers know a growing market when they see one and with the number of older women increasing,
they have responded to this crisis with a glut of anti-ageing lotions and potions.
They currently account for a fifth of all facial skincare sales and the sector is growing faster than any other.
But do these research and much-publicized laboratory tests. All are ingeniously marketed. But inevitably, hope fuels hype.
